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Audi exclusive | Stay individual | Stay exclusive
Side view of the R8 Coupé V10 performance quattro RWD with yellow sideblades in front of a metal plate wall

Audi exclusive.

Stay individual. Stay exclusive.

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Interior view of the R8 Coupé V10 performance RWD with sports seats with yellow stitching and yellow details

Audi exclusive.

Anyone who drives an Audi wants something special. Audi exclusive offers you the opportunity to turn that special something into something very personal.
  • Side interior view of the R8 Spyder V10 performance RWD with grey details on the sports seats
  • Side front view of the RS7 Sportback in blue against a grey wall.
  • Side interior view of the R8 Spyder V10 performance RWD with grey details on the sports seats

  • Look. Feel. Be fascinated.

    With the Audi exclusive interior trims, you have many combination options. You can choose from exclusive leathers and selected woods.

  • The world has an infinite number of colours.

    The gold of a sunset, the red of a wine, the green of an emerald ring - you can get these and many more colours as paint for your Audi.

  • Look. Feel. Be fascinated.

    With the Audi exclusive interior trims, you have many combination options. You can choose from exclusive leathers and selected woods.

Create uniqueness.

Combine different options and experience the variety and customization options of Audi exclusive, based on the example of the Audi RS 6 Avant. For a particularly interactive experience, please activate the 3D view by clicking on the 3D button.

The way to the personal colour of your choice.

Each of the Audi exclusive individual paint finishes is something very special. From mixing the individual colours to applying the various layers of paint - every step requires the utmost precision.
  • A red layer is applied to the Audi as a varnish
  • Audi R8 is pulled through a dip tank of grey paint for priming
  • A red layer is applied to the Audi as a varnish

  • And so it continues.

    The second step is the so-called filler layer. This smooths any surface irregularities and has the elasticity required to prevent the finish from cracking if hit by a stone chip. The third layer is the colour paint finish. This base finish is applied to the surface of your Audi using a fast-rotating sprayer. In the fourth step, a protective layer of clear varnish is added, which must then harden for half an hour at 140°C.

  • This is how the paint is applied to the vehicle.

    Although no thicker than a human hair, the paint finish on an Audi is made up of four layers. First, a primer is applied to the body to protect it from corrosion. For this step, the entire vehicle is rotated through a dip tank to coat every millimetre of every recess with the paint layer. Afterwards, the body is dried for 45 minutes at 180°C.

  • And so it continues.

    The second step is the so-called filler layer. This smooths any surface irregularities and has the elasticity required to prevent the finish from cracking if hit by a stone chip. The third layer is the colour paint finish. This base finish is applied to the surface of your Audi using a fast-rotating sprayer. In the fourth step, a protective layer of clear varnish is added, which must then harden for half an hour at 140°C.

Choose from numerous available individual paint finishes.

Which colour is yours?

There is only one chance to make a first impression. Take advantage of this and choose your own personal exterior paint finish from the wide range of colours available from Audi exclusive. The individual paint finishes listed below have been tested and approved by Audi. Please contact your Audi partner to check the availability of your desired colour for your desired vehicle.

Especially also in the interior.

Various leather trim options, coloured decorative stitching and diverse wood types from which the decors are made round off every interior and give it an extraordinary character.
  • Leather in different colours
  • Interior view of a door with leather fittings and details
  • Leather in different colours

  • How to turn wood into décor.

    As a matter of principle, Audi doesn’t use tropical wood. Even if it’s cultivated on a plantation, we absolutely refuse to process it. Instead, we use classic oak, fascinating woods such as myrtle and eucalyptus, as well as elegant piano finish black. In addition to the woods, you can also choose from a selection of colours and grains.

  • We process carefully.

    To maintain the genuineness of the leather, it is gently refined using substances including vegetable dyes. This creates a material that is durable, long lasting and highly emotive in equal measure.

  • How to turn wood into décor.

    As a matter of principle, Audi doesn’t use tropical wood. Even if it’s cultivated on a plantation, we absolutely refuse to process it. Instead, we use classic oak, fascinating woods such as myrtle and eucalyptus, as well as elegant piano finish black. In addition to the woods, you can also choose from a selection of colours and grains.

Choose from 8 available leather colours and 11 decorative stitching colours.

Audi exclusive Studio.

In the Audi exclusive Studio, your creative ideas and individual wishes can be realised. The focus is on the interplay of unusual colours and material combinations - from sporty to elegant.
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